client: National Film Festival for Talented Youth (NFFTY)
description: NFFTY was founded by Jesse Harris, a film director from Seattle, that gained recognition after his first feature film "Living Life" at only the age of 17. Shortly after he founded NFFTY, to give other young film directions a chance to showcase their work.
For the festival this year, we wanted to create a visually engaging identity that showcases not only the theme of "Film Starts Here" but also the stunning visuals already in the films themselves. Using stills from the submitted films, and layering type over in a format which mimicked film credits, we created a simple but beautiful system to showcase the talent.
description: Noodies is a new brand of pasta that makes cooking simple without compromising taste. The simplistic icon system is perfect for easy-to-read cooking instructions, and the distinctive color palette suggests the best pasta and sauce pairings. Forget your measuring cups, the lid doubles as a perfectly measured portion size!
class: Corporate Identity
objective: Rebrand for Sound Transit. The new look is energetic and captivating, enforcing the notion that Sound Transit is your sole connection to the city of Seattle. Everything you need is encompassed in an enjoyable bus ride, allowing Seattleites to experience a better sense of hometown pride.
class: exhibition design
objective: Waste is not a new problem to our world - we were tasked with choosing one fact about waste and visualizing it with real material. My fact was: 90% of all magazines are thrown away after one year - meaning that these go to landfills, when they could be recycled. To visualize this, I cut up 10 magazines into 1/2" strips and stacked them across a 16" square. Printed on various strips is the fact, so when you paginate through the strips you can stumble across it. The fact was also lasercut into the pages, since when glued together tightly, they provided a solid canvas to cut into.
description: Venture magazine is dedicated to everything outdoors, with a focus on camping. Venture provides information and inspiration on destinations, things to do, along with interviews, stories, and everything else you may need on a camping trip.
description: various logos for school projects and clients.
Photography from my study abroad trip during the summer of '11 in Roma. Shot with my Canon Rebel